Communication Model MY PROGRESS-58% Mentoring Moment: The Communication Process The communication process has many elements including the source (sender), the receiver, the message, the media (medium), encoding, decoding, noise, and feedback. Assume that you add a 30-second television commercial that will run on the local NBC, CBS, and ABC networks during morning programming to your integrated marketing communication plan. Keep this 30-second commercial in mind as you identify the source, encoding decoding, noise, and feedback. Drag each description and drop it on the correct element of the communication model When you have classified all the descriptions, click Submit. Source Take-A-Ride hires an ad agency to create the commercial using words, sounds, and images. Encoding Take-A-Ride bike-share company Noise - Microsoft Edge wdi.com/content/qualsims/marketing/communication_model/#/247ace56f1576728f369892e610d1574_qualsimsmarketingcommu Communication Model E MY PROGRESS-58% Noise While watching the Friday morning newscast, Sue spills her coffee all over her laptop. She runs to the kitchen to grab a towel, and in the process she misses the last 15 seconds of the Take-A-Ride commercial Decoding After the commercial runs for a week, website traffic to the Charleston Take-A-Ride page increases by 100%. Feedback After viewing part of the commercial, Sue understands that short-term bike rentals are now available in many Charleston locations. Submit Previous Next > a