The company introduced an environmentally conscious package design for the plant bottle that had 100% recycled paper with a peel-off, plantable seeded paper leaf.

https://www.youtube.com/watch?v=3gEOP8Th478 1.

1. Evaluate the creative strategy used to position DASANI in the bottled water industry

2. Using the DASANI advertising execution techniques as a guide, develop a creative, sustainability focused strategy for one of the AGRI Venture products. Your advertising message can be a branding attribute, artistic depiction, video, text or jingle, or a combination.

3. Describe the strategy.

4. Discuss why you selected this particular ad execution technique.

5. Discuss the rational and emotional appeal of the strategy and explain how the strategy differentiates your brand from competitors.

Answer rating: 100% (QA)

Evaluate the creative strategy used to position DASANI in the bottled water industry The Firm was prepared to revive its DASANI brand in this new more environmentally friendly bottle and recognized th... View the full answer