Question: THE COMPANY TO STUDY IS UBER Please give one example of their alliances with another company or a brand. This can be a strategic alliance,

THE COMPANY TO STUDY IS UBER

Please give one example of their alliances with another company or a brand. This can be a strategic alliance, equity alliance, a distribution relationship, a merger, or any other that we covered in the l strategic alliances lecture. Please describe the reason for that alliance.

A - What is the most crucial mistake in a strategic alliance which leads to failure?

B - What is the most critical aspect in a strategic alliance which leads to success?

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