Question: The content adjacency problem refers to concern over where a firm's advertisements will run. To avoid this, advertisers use _ _ _ _ _ _

The content adjacency problem refers to concern over where a firm's advertisements will run. To avoid this, advertisers use _______ to indicate that an advertisement should not be shown when a query contains these terms.
The content adjacency problem refers to concern over where a firm's advertisements will run. To avoid this, advertisers use _______ to indicate that an advertisement should not be shown when a query contains these terms.
branding algorithms
Switching costs
network effects
fast-following strategies
negative keywords

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