The Continental Insurance Companies used Superman to illustrate for their customers a very simple idea: That like the Man of Steel, they too would be there when disaster struck and they needed a superhero to fly in and save the day. In the above example, Superman is a(n) ______ and is being used to __________. A. cultural symbol; encourage cognitive learning B. cultural value; encourage behavioral learning C. cultural symbol; reduce customers' perceived risk D. cultural value; encourage stimulus discrimination

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