The Ambrose Hotel: Eco-labeling Strategy for Sustainable Lodging Company: The Ambrose Hotel Publisher: Oikos Call Number: N/A Year Published: 2009 The case traces the story of the Ambrose Hotel, a hotel based in California whose owner has invested in green practices and is interested in pursuing an eco-labeling strategy in order to better communicate her environmental achievements. It emphasises the difference between the adoption of environmental management practices and their communication through eco-labels. It highlights the challenges associated with the use of eco-labels as an environmental differentiation strategy when several emerging eco-labels are in competition. 

What is the dilemma or tough decisions?

How should Ambrose go about convincing customers that they are truly green?

Answer rating: 100% (QA)

The dilemma or tough decision faced by The Ambrose Hotel revolves around effectively communicating their environmental achievements to customers throu... View the full answer