Question: The creative solution involves the execution of the company's message in a given media. The key aspects of the creative solution are: appeal type (

The creative solution involves the execution of the company's message in a given media. The key aspects of the creative solution are:
appeal type (information-based or emotion-based)
execution style (test, format, and layout)
word of mouth using social media
only a and b
The creative solution involves the execution of the company's message in

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