Question: The Critique are based on the elements indicated below. How to write new Vision statement for the organization that improves on what they currently have

The Critique are based on the elements indicated below.

How to write new Vision statement for the organization that improves on what they currently have based on your critique?

Positives:

Graphic

Directional

Focused

Flexible

Feasible

Desirable

Memorable

Negatives:

Vague/incomplete

Not forward looking

Too broad

Bland or uninspiring

Not distinctive

Too reliant on superlatives

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