Question: The customer experience with a service should be managed to ensure it differentiates a service from other service offerings. will be unique to each individual

The customer experience with a service should be managed to ensure it
differentiates a service from other service offerings.
will be unique to each individual customers experience.
will be independently judged by someone outside the firm to guarantee objectivity.
allows for spontaneity and not be too rigid or planned.
stresses the similarities in style, function, and form of the organizations service relative to the top competitors in the industry.

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