Question: The data sources that make up your research plan either come from existing digital analytics tools or other third-party data providers. It is increasingly becoming

The data sources that make up your research plan either come from existing digital analytics tools or other third-party data providers. It is increasingly becoming common for companies to augment their own data with third-party data for purchase. According to a December 2017 study on data spending by eMarketer, U.S. companies will spend approximately how much on audience data from external providers?

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