The defines the value that an offering aims to create for its target customers a. target market philosophy O b. brand philosophy c. positioning statement d. marketing exchange price e. customer value proposition positioning emphasizes the benefits delivered by the offering on two or more attributes a. lexicographic b. single benefit c. reference point d. multi-benefit e. holistic is the process of identifying customers for whom the company will optimize its offering a. deciphering b.customizing c. searching d. research e. targeting Three aspects of business models that merit attention include the following except: a. business models are inspirational b. business models are value focused c. business models are universal O d. all of the above are true e. business models are intangible