Question: The difference between a company's mission statement and the concept of a strategic vision is that the mission explains why it is essential to make

The difference between a company's mission statement and the concept of a strategic vision is that the mission explains why it is essential to make a profit, whereas the strategic vision explains how the company will be a moneymaker. a mission statement typically concerns a company's present business scope and purpose whereas a strategic vision sets forth "where we are going and why." a mission deals with how to please customers whereas a strategic vision deals with how to please shareholders. a mission statement deals with "where we are headed " whereas a strategie vision provides the critical answer to "how will we get there?" a mission statement addresses "how we are trying to make a profit today" while a strategic vision concerns "how will we make money in the markets of tomorrow

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