The difference between a company's mission statement and the concept of a strategic vision is thatthe mission explains the company's business model, whereas the strategic wision sets forth the strategy that wall be employed to make the business model successful.a mission statement dealy with how the een cany will deliver value to cultumers whereas a strategic vision provides the critical answer to "what strategy will we pursue in order to win a competilue advantage?"the strategic vision portrays a company's funure direction ("where we are going") whereas a company's mission typically describes its present business and purpose ("who we are, what we do, and why we ave here").a mission statement sets forth what a company intends to do se mase a profi while a strategic wision concerns the strategy the company will employ to achieve the desired amount of profi.product categories the company interds to compute in.