Question: The differences between Air - Tight windows and Stay Warm brand windows is not readily visible. Both are made of energy - rated glass that

The differences between Air-Tight windows and Stay Warm brand windows is not readily visible. Both are made of energy-rated glass that will not break easily. Through its advertising, Air-Tight says that its windows are made with glass that reduces waste because it is manufactured from recycled windows. In this way, Air-Tight is using ________ to differentiate its product from those of the Stay Warm brand.
Multiple Choice
demographics
hidden differences
perceptual filters
sensory cues
differentiation cues

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