The discussion this week will focus on reducing cognitive dissonance. As a marketer for your destination, come up with the following scenarios (for your destination): User-generated Videos (i.e. explain a fictional video of children playing in a park in your destination, a video of consumer shopping at the quaint shops in your destination, etc.) Testimonials (give examples of fictional testimonials but be specific to your destination). Handle negative reviews (give an example of a negative review and your response to that negative review - think about how a possible consumer might read the scenario and how you, as the marketer can avoid cognitive dissonance)