The discussion this week will focus on reducing cognitive dissonance.As a marketer for your destination, come up with the following scenarios (for your destination):

• User-generated Videos (i.e. explain a fictional video of children playing in a park in your destination, a video of consumer shopping at the quaint shops in your destination, etc.)
• Testimonials (give examples of fictional testimonials but be specific to your destination).
• Handle negative reviews (give an example of a negative review and your response to that negative review - think about how a possible consumer might read the scenario and how you, as the marketer can avoid cognitive dissonance).