The Ethical Decision Making Framework Consider the ethical decision making framework outlined in the chapter. Andrew is the marketing manager at Pilgrim's, a fast food chain, and he is exploring the idea of paying junior high and high schools a fee in or to sell Pilgrims fast food on campus during lunch. There are eight steps identified in this process that correspond to the various steps that a marketer passes through when making a major decision such as this one. important that you understand the framework and can apply specific actions to be taken at each step in the process. Ethics are moral standards expected by a society. Marketers should clearly understand the norms and values expected of them and act in a way that reflects their company, their profession, and themselves in a posit ethical light. Unethical marketing practices can harm both customers and society as a whole. Poor ethical decisions have led to the collapse of numerous global firms over the past decade. It is important that organizations view the marketing mix elements and potential strategies they can produce using an ethical foundation for decision making. Identify the correct sequence of the various stages in the ethical decision making framework. Rank the options below. Identify the affected stakeholders - Students, parents, and the school system Consider how the decision will affect the stakeholders - Benefit students Consider all available alternatives - Offering healthy menu items Identify the ethical issue at hand - High in calories and saturated fat Discuss the decision with others - School Board meeting Monitor and assess the quality of the decision - Following up on decision Make the decision - Healthier menu items Determine the facts in an unbiased manner - Prices and Nutritional Information