The Feasibility Plan

The Feasibility Plan is where you lay out your business strategy to "win" the market. You use it to convince investors that your business will make money. Site or location (physically or online) is a major component of this strategy because it has such a strong influence on the attractiveness and cost of your overall strategy.

Unless you are in a brand new market, or an existing market that is growing, the only way you can establish yourself is by taking business away from the competition. Investors want to know that you have some kind of advantage over direct competitors and that indirect competitors can't influence the outcome. They will scrutinize this section to see if your market potential is real and ensure that your sales forecast is not inflated or "too optimistic".

For the Feasibility Plan section, answer the following questsions:

Location Analysis

Explain the general area where your business will be located, describing the surrounding population of potential customers (provide numbers).

Describe any other factors in your choice of location, such as your proximity to transportation, suppliers, or relevant services.

Site Analysis

Describe the site of your business, including any relevant details such as parking, neighbouring firms, visibility, and traffic (provide numbers).

Explain why this choice of a site is appropriate for what you are selling and appropriate for the customer groups to whom you are selling.