The final, integrative individual assignment will be for you to prepare a list of the top 10 lessons for digital marketers that youve taken away from this course. What are the top 10 things you believe all digital marketers need to understand about consumer behavior to be successful with their strategy? There are 2 deliverables for this assignment a PowerPoint presentation and an infographic.

You will have to pick specific concepts and ideas. Just going by chapter titles, headlines, captions, etc. will not suffice!! The lesson needs to be a unique point from the readings, videos, and your own experience. Note that strong presentations will use the ideas, theories, and research discussed throughout the course to frame the analysis and provide examples.

Be sure to specify why you think each point you list deserves to be in the Top 10. What are the implications for digital marketers of each point? Explain why and how knowing this theory/fact concept, etc. will benefit digital marketers. Outline one or two examples of the point being used or implemented in a campaign. From a consumer behavior perspective, what is the firm doing right? What are some lessons to take away from this?

Along with the slide deck, create an infographic (Canva is the best) to express your top 10 using all the elements of good design. This will take some time and has a lot of considerations when putting it together!