The first and possibly most important step in gathering external links is creating content that inspires others to link to it$.$

Watch the Whiteboard Friday video

Find two pieces of content Netflix has on its website that are likely helping it gain inbound links. These do not have to be one of the types listed in the video, but they likely will be$.$ Note that inbound links are from other websites, not from paid ads.

Describe the content of the two pieces above $($a sentence or two about each will suffice$).$

Suggest two to three possible targets for each piece of content. These targets should be other websites the company could send emails to let them know about the new content so the target would link to it$.$ For each target, explain why you think that website would be interested in linking to the content.