Creating Linkable Content Exercise The first and possibly most important step in gathering external links is creating content that inspires others to link to it. Therefore, you will be practicing the creation of link-worthy content. 1. Watch the Whiteboard Friday video found at https://moz.com/blog/the-ten-types-of-content-thatwork-best-for-seo-whiteboard-friday B. 2. Choose your client or a local service provider for whom you would like to conduct SEO. This can be the same service provider you suggested website changes for in a previous chapter. 3. Suggest two pieces of content that this service provider could post to his/her website to gain links. These do not have to be one of the types listed in the video, but they probably should be. Note: Be as specific as possible about the content. For example, if you suggest a long-form article, provide details about the title of the article and the content of the article. 4. Suggest three possible targets for each piece of content. These should be websites the company could send emails to letting them know about the new content so they would link to it. For each target, give reasons why you think that website would be interested in linking to your content