The first question:

1. Explain PESTEL analysis which is an analysis tool used to identify the total external forces affecting the organization, and the external factors that may change in the future, in order to exploit these changes as opportunities, or to find solutions to potential threats better than competitors. List and explain all factors and variables.

2. What are the advantages/benefits and disadvantages of the PESTEL model?

second question:

1- A Bahraini-English company wishing to establish a new company in Bahrain and the Arabian Gulf. The company, for the first time, deals with the Arab and Gulf environmental communities and the Arab and Gulf customer.

Where among the main projects are technology and the portable computer (laptop). Apply Porter's competitive factors in the market and suggest to the company if the market is attractive and viable. List and discuss the factors of Porter's five competitive forces in the market. And mention if the factors were attractive or unattractive.

2. What are the advantages/benefits and disadvantages of Porter's Five Factor Model