The first stage in the research process is: stating the hypotheses of the study. stating the objectives of the study. O problem definition. defining the unit of analysis. All of the following are advantages of focus group discussions over mail surveys EXCEPT: speed of data collection. easy to execute. representativeness of the target population. ease of execution. When Chrysler Corp, uses focus groups to try to come up with some new ideas for advertising copy for a new model automobile, which purpose of focus groups is it using? Diagnosing the situation Discovering new ideas Providing conclusive evidence Screening alternatives