Question: The first step in creating effective advertising messages is [ BLANK ] , i . e . deciding what key message will be communicated to

The first step in creating effective advertising messages is [BLANK], i.e. deciding what key message will be communicated to consumers.
Question 10Answer
a.
selecting the medium
b.
message strategy
c.
briefing an advertising agency
d.
media opportunity
e.
eliminating advertising clutter

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

Groups of 600 people are randomly selected. Find the mean and standard deviation for the numbers ofpeople with brown eyes in such groups, then use the range rule of thumb to identify the range of...

Q:

5. Creating Effective Sales Messages in Print and Online Sales messages use persuasion to promote specific products or services. Although you may not have to write sales letters in your career, you...

Q:

5. Creating Effective Sales Messages in Print and Online Sales messages use persuasion to promote specific products or services. Although you may not have to write sales letters in your career, you...

Q:

s. Creating Effective Sales Messages in Print and Online Sales messages use persuasion to promote products and services to develop and deliver affective sales messages of any type, use the 3-3...

Q:

5. Creating Effective Sales Messages in Print and Online Sales messages use persuasion to promote specific products or services. Although you may not have to write sales letters in your career, you...

Q:

THe Boys Care is a child care with all male instructors who be father like figures in students lives who have no father at home. Single mother house holds will be the target audience. I need help...

Q:

Q. What attributes should Unilever take into account while developing a clothes washing solution for low income consumers of North Eastern Brazi? its my assignment question related to case unilever...

Q:

Unilever Brazil Case Write-up After three successful years in the Personal Care division of Unilever in Pakistan, Laercio Cardoso was contemplating an attractive leadership position in China when he...

Q:

Hi just need to reply my classmate's posts. A minimum of response posts to peers 125-150 words each. THANK YOU. POST1. After taking this course on Advertising and Promotions, I find the concepts we...

Q:

Case Study Unilever in Brazil Question: Design an integrated marketing communication campaign for your brand in North-East Brazil. After three successful years in the Personal Care division of...

Q:

A vendor is recommending a program to make supervisors better at 'dealing with difficult conversations' at work. How would you apply the concepts of optimisation and the Kirkpa- trick model to set up...

Q:

The seven-year $1,000 par bonds of Vail Inc. pay 9 percent interest. The markets required yield to maturity on a comparable-risk bond is 7 percent. The current market price for the bond is $1,100. a....

Q:

1. Before a check authorization is issued, the following documents must be in agreement, except for the a) Receiving report. b) Purchase order. c) Remittance advice. d) Invoice. 2. Mitchell...

Q:

CVP is outside the relevant range. Group of answer choices True False

Q:

35. Given the following data, calculate total profit variance. Master Budget $73,000 $23,000 Revenue Variable costs Contribution margin $50,000 Fixed costs Profit before taxes$35,000 Actual Results...