Question: The five-box positioning tool: A. Articulates the specific change in beliefs we hope to bring about through our marketing efforts B. Starts with the desired

The five-box positioning tool: 

A. Articulates the specific change in beliefs we hope to bring about through our marketing efforts 

B. Starts with the “desired do” and works backwards to determine the consumer proposition 

C. Relies on the assumption that if we can change behaviors, changes in beliefs will follow

 D. Should include the cost of changing current to desired beliefs

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