the fixed costs associated with these new customers. Finally, include the lifetime values you computed previously....

 

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the fixed costs associated with these new customers. Finally, include the lifetime values you computed previously. Divide the final figure by 100 to compute how much a prospective customer is worth. Use the following table as a template to answer the question. You need to figure out how to calculate total costs, total net value, net value per account won and net value per prospect. E F B C D 1 2 #Prospects Large 100 Large, rebate 100 Small 100 Small, rebate 100 3 Pre-sale costs (from the case) 4 # accounts won (from the case) 5 Setup costs 6 Total Costs CLV per account won 7 8 Total net value (CLV - costs) 9 Net value (per account won) 10 Net value (per prospect) (from the case) (from CLV analysis, use answers from Q3) the fixed costs associated with these new customers. Finally, include the lifetime values you computed previously. Divide the final figure by 100 to compute how much a prospective customer is worth. Use the following table as a template to answer the question. You need to figure out how to calculate total costs, total net value, net value per account won and net value per prospect. E F B C D 1 2 #Prospects Large 100 Large, rebate 100 Small 100 Small, rebate 100 3 Pre-sale costs (from the case) 4 # accounts won (from the case) 5 Setup costs 6 Total Costs CLV per account won 7 8 Total net value (CLV - costs) 9 Net value (per account won) 10 Net value (per prospect) (from the case) (from CLV analysis, use answers from Q3)