Question: The following statement illustrates the difference between the evaluation of goods and the evaluation of services by customers: a . customers rely more on information
The following statement illustrates the difference between the evaluation of goods and the evaluation of services by customers: a customers rely more on information from nonpersonal sources when evaluating services, whereas they rely more on information from personal sources when evaluating goods b customers cannot look at or touch services prior to the purchases decision, whereas they can feel a product prior to purchase c customers cannot look at or touch services prior to the purchase decision, whereas they can feel a product prior to purchase d customers adopt innovations in services faster, whereas they resist adopting innovations in products e customers perceive lesser risks when buying services, whereas they perceive greater risks when buying goods
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