Question: Which of the following is a difference between the evaluation of goods and the evaluation of services by customers? Group of answer choices Customers adopt

Which of the following is a difference between the evaluation of goods and the evaluation of services by customers?

Group of answer choices

Customers adopt innovations in services faster, whereas they resist adopting innovations in products.

Customers cannot look at or touch services prior to the purchase decision, whereas they can feel a product prior to purchase.

Customers perceive lesser risks when buying services, whereas they perceive greater risks when buying goods.

Customers rely more on information from non-personal sources when evaluating services, whereas they rely more on information from personal sources when evaluating goods.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!