Question: The following statement illustrates the difference between the evaluation of goods and the evaluation of services by customers: Selectcustomers rely more on information from nonpersonal

The following statement illustrates the difference between the evaluation of goods and the evaluation of services by customers: Selectcustomers rely more on information from nonpersonal sources when evaluating services, whereas they rely more on information from personal sources when evaluating goodscustomers cannot look at or touch services prior to the purchase decision, whereas they can feel a product prior to purchasecustomers adopt innovations in services faster, whereas they resist adopting innovations in productscustomers perceive lesser risks when buying services, whereas they perceive greater risks when buying goodsItem 1.
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Question 9 of 15
Ch03.05

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