Question: The framework below shows the variables for the research titled Factors that contribute towards customer satisfaction and retention of smartphones. Based on the framework explain

The framework below shows the variables for the research titled "Factors that contribute towards customer satisfaction and retention of smartphones". Based on the framework explain write the following: 1. Explain the difference between Null hypothesis and Alternative hypothesis 2. Explain the difference between a directional and non-directional hypothesis 3. Write at least 5 Null Hypothesis HO- There is no significant difference between 4. Write at least 5 Alternate hypotheses (20 marks) Perceived Quality (Mediator) Brand Hedonic Brand Experience Emotions Loyalty Gender (Moderator)

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