Question: The framework below shows the variables for the research titled Factors that contribute towards customer satisfaction and retention of smartphones. Based on the framework explain/write

The framework below shows the variables for the research titled Factors that contribute towards customer satisfaction and retention of smartphones. Based on the framework explain/write the following: 1. Explain the difference between Null hypothesis and Alternative hypothesis 2. Explain the difference between a directional and non- directional hypothesis 3. Write at least 5 Null Hypothesis 4. Write at least 5 Alternative hypotheses (20 marks) Conceptual Framework Customer/Tech Support Infrastructure Support Customer Satisfaction Customer Retention/Loyalty Data Security User Friendliness

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