The head of Marketing has asked you to provide a MEMO about marketing a new product, a
Question:
The head of Marketing has asked you to provide a MEMO about marketing a new product, a new premium meal-kit service. Subscribers are mailed kits that each contain all the ingredients that a customer would need to make a delicious meal in exactly the right proportions. All the customer needs to do is to follow the provided recipe and a fresh, home-cooked meal is ready in no time.
Marketing needs to gauge their interest in this new service and decide whether to market it nationally. Marketing has stated that 75% of the potential customers must express some desire for the service and, for those who exhibit an interest, the average cost they are willing to pay per two-meal package must be $49.00. Marketing requested a 95% certainty of your findings.
A survey of 50 potential customers yielded the attached data set for price willing to pay. Prepare a memo that includes your findings and recommendations.
In your memo, include interpretation of confidence intervals for price and proportion. Calculate the sample size to meet requirements for error of $2.00. Provide a recommendation for the marketing department and justify the recommendation with statistics. Excel data is maximum price each would be willing to pay for the meal kit.
data:
max_price |
47 |
42 |
54 |
65 |
54 |
36 |
38 |
35 |
43 |
37 |
54 |
62 |
53 |
45 |
36 |
45 |
35 |
37 |
43 |
48 |
46 |
41 |
46 |
30 |
35 |
32 |
31 |
28 |
56 |
65 |
54 |
65 |
47 |
a paragraph describing the problem and the marketing expectations
three bullet items for displaying (i) a point estimate and the 95% confidence interval for the population proportion and its interpretations, (ii) the 95% confidence interval for the population mean and its interpretations, and (iii) the appropriate sample size, all three items should be supported by the details of equations and calculations
a final paragraph concluding whether the marketing expectations have been met or not.
Modern Database Management
ISBN: 978-0133544619
12th edition
Authors: Jeff Hoffer, Ramesh Venkataraman, Heikki Topi