Question: The important differences between Secondary and Primary research include: PRIMARY research data is available FASTER PRIMARY research data costs LESS to collect Primary research data

The important differences between Secondary and Primary research include: PRIMARY research data is available FASTER PRIMARY research data costs LESS to collect Primary research data has been collected PRIOR to the current marketing intelligence project for a different purpose Primary research collects NEW data that fits the current research question exactly PRIMARY research data may have validity issues associated with its shelf-life

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