The internet digital and social media have played an increasingly important role in IMC campaigns. a.Discuss four

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The internet digital and social media have played an increasingly important role in IMC campaigns.

a. Discuss four factors that have influenced the rapid adoption of the internet.

b. Discuss three of the primary motivations for (1) customers' and (2) marketers' use of social media.

c. Outline three (3) advantages and two (2) disadvantages of the internet and social media.

Related Book For answer-question

Business Ethics A Stakeholder And Issues Management Approach

ISBN: 9781523091546

7th Edition

Authors: Joseph W. Weiss

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Posted Date: Dec 23, 2023 08:47 AM

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The internet digital and social media have played an increasingly important role in IMC campaigns. a.Discuss four

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Expert Answer:

a Factors Influencing the Rapid Adoption of the Internet 1 Global Connectivity The widespread availability of the internet has facilitated global connectivity People around the world can access inform... View the full answer

Business Ethics A Stakeholder And Issues Management Approach

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