The issues for Seascape Communications include:

Seascape is facing increased competition from other smartphone companies, and the Wave cannot compare with its rivals.

The Wave managed to barely hang on due to its popularity with large business customers.

With shares lower than they have ever been, a takeover of Seascape Communications is a possibility.

Seascape is heavily engaged in a variety of market research activities to help it determine its next steps.

This case will require students to complete the following activities:

Use early findings from exploratory research to determine how to improve marketing strategies.

Recommend the appropriate target market for Seascape.

Develop a list of recommendations the company can take to save Seascape from extinction. Students should include Immediate Actions, Short$-$Term Actions $($less than six months$),$ and LongTerm Actions $($more than six months$).$