Question: The key to developing an effective business-level strategy is to decide upon a competitive strategy in your marketplace. A decision maker can choose one of

The key to developing an effective business-level strategy is to decide upon a competitive strategy in your marketplace. A decision maker can choose one of the following three generic business-level strategies: Low-cost leadership, Differentiation or Focus.

Based on your reading, answer the following question:

1) You are the owner of a new start up business that will be entering a vibrant but very competitive market on January 1st 2023. You believe that your product will revolutionize that marketplace as soon as it is launched.

2) Which of the three business-level strategies will you utilize? Tell me why?

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