Question: The key to maintaining competitive advantage and earning above-average returns over the long run is to effectively manage current core competencies A. in order to

The key to maintaining competitive advantage and earning above-average returns over the long run is to effectively manage current core competencies

A.

in order to preserve and enhance them against the firms competitors
B.

and imitate the core competencies of successful competitors
C.

and ensure that they are not acquired by the competitors
D.

and develop a continuous stream of new competitive advantages

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