Question: The knowledge of consumer behaviour is relevant for decision making for each element of the marketing mix. Coca-Cola therefore has recognized the important of adaptation

The knowledge of consumer behaviour is relevant for decision making for each element of the marketing mix. Coca-Cola therefore has recognized the important of adaptation and localization in overseas markets by responding to each target market's needs and wants. Explain how Coca-Cola may further adapt each element of the marketing mix in foreign markets to maintain its position as one of the top 10 Global Brands

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