The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines and various other parts. The business employs over 19,000 people and has an annual income over $2 billion. The Lego Group’s 2018 Sustainability Report provides a number of performance highlights, which include the following.

• Sharing the gift of play: Through our #BuildToGive campaign, we helped brighten the holidays for over 520,000 children in need of play. During the campaign in November and December, LEGO® builders around the world were encouraged to build a holiday ornament with LEGO bricks. For each ornament created and shared at LEGO stores or online, we donated one LEGO set to our local charity partners in 20 countries.
• Towards our zero waste ambition: The LEGO Group aims to send zero waste to landfill by 2025, and in 2018 recycled 93% of all waste from our operations. Additionally, 100% of all plastic waste produced during the moulding of LEGO® bricks was recycled. This includes reusing some of the plastic resin in our own processes, as well as sending some of the waste to suppliers to be recycled and turned into other plastic products.
• Maintaining our 100% renewable record: We are proud to have maintained our 100% renewable energy achievement. In 2018, the total energy output from our investments in renewable energy was greater than the energy used at LEGO factories, offices and stores. We also installed over 4,000 solar panels at our new offices in Denmark, making it a highly energy-efficient workplace.
• Thinking out of the (sustainable) box: We brought forward our ambition to use sustainable materials in all our packaging. With our original target set at 2030, we are now aiming to remove single-use plastic from our packaging by 2025. In 2018, we also introduced the How2Recycle® labels in the US, encouraging consumers to recycle their packaging correctly. We maintained our use of 100% FSCTM certified cardboard and paper which contained on average 75% recycled material.
• Learning, coding and problem-solving: As part of the RE:CODE London programme, we provided 3,000 primary schoolchildren with the opportunity to learn valuable 21^st century skills such as coding and robotics. In 2018, the programme won the UK Digital Leaders Cross-Sector Digital Collaboration of the Year Award. Following the success of RE:CODE London, similar programmes are underway in other countries including China and the United States.
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Sustainability Development Goals (SDGs).

Using the information outlined above, identify four (4) specific stakeholder groups that are likely to benefit from Lego’s corporate social responsibility focus. In your response, you must identify whether each specific stakeholder group is internal or external.

Stakeholder Group	Internal or External
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Identify two (2) stakeholder benefits as a result of Lego Inc focus on corporate social responsibility and/or sustainability. Make sure you identify which stakeholder, or group of stakeholders benefits. Provide evidence from the Lego’s performance highlights to explain these benefits. (2 marks)

	Stakeholder Benefits - Identify which stakeholder(s) benefit. Include evidence from CEO Message
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Using the United Nations Sustainability Development Goals identify three (3) SDGs that would be applicable to Lego Inc. Explain why you believe each of the SDGs you selected would be useful for Lego Inc to demonstrate their corporate social responsibility. (6 marks)

	SDG Name	Explain the reason why the SDG would be useful to Lego
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Answer rating: 100% (QA)

1 Children in need External 2 The environment External 3 Employees Internal 4 Local communities Exte... View the full answer