The Lego Group has undergone quite a few dramatic strategic changes throughout its fascinating history. Since change remains a singular constant in the business world, Lego’s ability to adapt has proven vital to the company’s continued survival. From its humble beginnings as a manufacturer of “Automatic Binding Bricks,” Lego has undergone multiple iterations throughout the years. The company has achieved great successes with its invention of the iconic minifigure, the signing of lucrative licensing deals, the creation of original intellectual properties, and the firm’s expansion into multiple forms of media such as movies and videogames. Lego has consistently leveraged its innovation in order to support and maintain its core business even when the firm’s prospects within the ever-changing toy industry, at times, appeared bleak. Most recently, Lego has undertaken ambitious environmental sustainability initiatives that pose a significant challenge as the organization attempts to break the mold and lead the toy industry through Lego’s adoption of green goals.

Provide the Lego leadership team with at least one strategic recommendation concerning each of the Five Forces. Support each recommendation with well-reasoned justification.

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PoliticoLegal Social Economic Technology and Environmental are the five factors that each have at le... View the full answer