The things that might lead a person to quit might not be the same things that lead a person to stay with an organization.

For example, another job offer or the tendency to always be looking for new opportunities elsewhere can lead a person to quit.

a. Using the employee equity framework, identify the types of things that the organization could do to improve retention.

Organize these actions or programs according to whether the primary focus is on improving value, brand, or retention equity.

b. What is the management advantage of focusing on these retention efforts? That is, instead of focusing on why someone quits, why focus on retention?