Question: The Managing with Analytics at Procter & Gamble case : What is the role of analytics software in organizations? What difficulties are associated with their

The "Managing with Analytics at Procter & Gamble" case :

What is the role of analytics software in organizations? What difficulties are associated with their development and implementation? Has P&G been successful in using analytics so far? Why? What challenges lie ahead? Should Torres override the statistical models and increase the forecasts?

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