Question: The market segmentation process: divides a market into distinct groups that have heterogeneous needs. divides a market into distinct groups that will respond similarly to
The market segmentation process:
divides a market into distinct groups that have heterogeneous needs.
divides a market into distinct groups that will respond similarly to marketing actions.
offers one version of the product to all markets.
identifies markets with unfulfilled needs.
positions products in the minds of prospects and customers.
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