Question: The market segmentation process: divides a market into distinct groups that have heterogeneous needs. divides a market into distinct groups that will respond similarly to

The market segmentation process:
divides a market into distinct groups that have heterogeneous needs.
divides a market into distinct groups that will respond similarly to marketing actions.
offers one version of the product to all markets.
identifies markets with unfulfilled needs.
positions products in the minds of prospects and customers.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!