Question: The market segmentation process divides a market into distinct groups that have heterogeneous needs. divides a market into distinct groups that will respond similarly to
The market segmentation process
divides a market into distinct groups that have heterogeneous needs.
divides a market into distinct groups that will respond similarly to marketing actions.
offers one version of the product to all markets.
creates procucts for several markets that have independent needs.
positions products in the minds of prospects and customers.
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