Question: The market segmentation process: divides a market into distinct groups that have heterogeneous needs divides a market into distinct groups that will respond similarly to
The market segmentation process:
divides a market into distinct groups that have heterogeneous needs
divides a market into distinct groups that will respond similarly to marketing actions
offers one version of the product to all markets
identifies markets with unfulfilled needs
positions products in the minds of prospects and customers
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