Question: The marketer wants to understand how the stimuli are changed into responses inside the consumer's which has two parts. First, the buyer's characteristics influence how

The marketer wants to understand how the stimuli are changed into responses inside the consumer's
which has two
parts. First, the buyer's characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer's decision
process itself affects the buyer's behavior.
lifestyle
The marketer wants to understand how the stimuli are changed into

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