Question: The marketer wants to understand how the stimuli are changed into responses inside the consumer's , which has two parts. First, the buyer's characteristics influence

The marketer wants to understand how the stimuli are changed into responses inside the consumer's

,

which has two parts. First, the buyer's characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer's decision process itself affects the buyer's behavior.

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The marketer wants to understand how the stimuli are changed into

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