The marketing environment consists both internal and external environment of the organization success. Business Managers have...
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The marketing environment consists both internal and external environment of the organization success. Business Managers have challenges to develop such marketing strategies that minimize the risk caused by these macro factors both in present and future. In view of this: a) Identify and explain the SIX (6) factors in the PESTEL Analysis. (12 marks) Businesses today leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. b) Explain how engagement ads and collaborative marketing can boost advertising strategies for brands. (8 marks) The marketing environment consists both internal and external environment of the organization success. Business Managers have challenges to develop such marketing strategies that minimize the risk caused by these macro factors both in present and future. In view of this: a) Identify and explain the SIX (6) factors in the PESTEL Analysis. (12 marks) Businesses today leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. b) Explain how engagement ads and collaborative marketing can boost advertising strategies for brands. (8 marks)
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Answer rating: 100% (QA)
a The PESTEL analysis is a tool used by businesses to identify and analyze various external factors that can impact their operations The six factors in the PESTEL analysis are 1 Political factors Thes... View the full answer
Related Book For
Understanding Cross Cultural Management
ISBN: 9781292015897
3rd Edition
Authors: Marie Joelle Browaeys, Roger Price
Posted Date:
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