The marketing manager has heard about your skills in the previous sections of the business plan and would like your input for market analysis and market strategy.

Based on your research, present a succinct analysis of each of the following items: DHL

1. Market Analysis
   1. Target Market
   2. Industry Analysis
   3. SWOTT Analysis
   4. Market Segmentation
   5. Competition
2. Market Strategy
   1. Four Ps
   2. Price Strategy
   3. Promotional Strategy
   4. Sales Forecast

Answer rating: 100% (QA)

DHL Market Analysis 1 Target Market DHL primarily targets businesses involved in international trade and logistics Focus on B2B customers requiring ex... View the full answer