Question: The marketing plan at E-Tech Systems is based on a corporate restructure which divides the company into two separate groups: (1) Commercial Systems and (2)

 The marketing plan at E-Tech Systems is based on a corporate
restructure which divides the company into two separate groups: (1) Commercial Systems
and (2) Personal Systems. Samantha Smith was assigned responsibility for the Personal

The marketing plan at E-Tech Systems is based on a corporate restructure which divides the company into two separate groups: (1) Commercial Systems and (2) Personal Systems. Samantha Smith was assigned responsibility for the Personal Systems group. The marketing plan, which included a sales forecast next year of $120 million, was the result of c cielailed market analysis. Sales representatives for the personal systems group would receive a 20 percent commission on sales of personal systems. Under the new organizational structure, the Personal Systems group would be charged with 40 percent of the budgeted sales force expenditure. The sales director's budget for salaries and benefits of the sales force and noncommission selling costs for both the Commercial and Personal Systems group was $15 million. The advertising and promotion budget contained three elements: trade advertising, cooperative advertising, and sales promotion material. Advertising production and media placement costs wer budgeted at $500,000. Cooperative advertising had budgeted production costs of $350,000. Cooperative advertising allowance policy stated that the company would allocate 5 percent of company sales to dealers to promote its systems. Sales promotion material was budgeted at 3 percent of company sales. Direct costs of material and labor and direct factory oveniead to produce the Personal System product line represented 50 percent of sales. The company would assign $750,000 in indirect manufacturing overhead to the product line and $525,000 for administrative overhead. Freight the product line would average 5 percent of sales. Samantha Smith's staff consisted of two managers and an assistant. Salaries and benefits for Samantha and her staff were $750,000. Using the information above to fill out the pro forma income statement below. In your respon use the letters A-Q to identify your answers (for example, to complete the table cell for "Sales the response you would type in "A. [this is my answer...].") Proforma Income Statement \begin{tabular}{|c|c|} \hline Sales & (A) \\ \hline Cost of Goods Sold & (B) \\ \hline Gross Profit & (C) \\ \hline Marketing Expenses & \\ \hline Sales Expenses & \\ \hline Salary & (D) \\ \hline Commission & (E) \\ \hline Total Marketing Expenses & (F) \\ \hline & \\ \hline Advertising/Sales Promotion & (C) \\ \hline Advertising & (H) \\ \hline Coop Advertising & (I) \\ \hline Coop Allowance & (J) \\ \hline Sales Promotion & (K) \\ \hline Total Advertising/Sales Promotion & \\ \hline & (L) \\ \hline Freight Expenses & \\ \hline General \& Administration Expenses Costs & \\ \hline \end{tabular} Iotal Marketing Expenses (F) Advertising/Sales Promotion \begin{tabular}{|l|c|} \hline Advertising & (G) \\ \hline Coop Advertising & (H) \\ \hline Coop Allowance & (I) \\ \hline Sales Promotion & (J) \\ \hline Total Advertising/Sales Promotion & (K) \\ \hline & \\ \hline Freight Expenses & \\ \hline Freight Costs & (L) \\ \hline & \\ \hline General \& Administration Expenses & (M) \\ \hline Manufacturing Fixed Costs & (N) \\ \hline Administrative Overhead & (O) \\ \hline Salaries/Benefits & (P) \\ \hline Total General \& Admin Expenses & (Q) \\ \hline \end{tabular}

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